Offers & Coupons Generator processes customer loyalty models. It generates offers & coupons based on individual loyalty models & broad targets set by brand owners. The platform allows you to administer & manage your loyalty strategy. Delivered as service, the model is flexible across industry verticals. It creates highly individualized offers that your customers care about based on customer model, past activities & context.
Each customer offer represents his/her approach to your brand at any given point of time & their value touch points. For example, you would know if a customer is steady with your brand or increasing or decreasing in relationship. The offers are generated based on returns on promotions on every single customer. You would like to spend your promotion budget on customers who are either increasing or decreasing in relationship (with high future value) than steady customers.
